Persol wanted to create a campaign that would appeal to a new generation of users in celebrating its modern update of the 649 sunglasses. I was the project lead for this campaign where our team worked with an illustrator and created the visual tone of the characters and the environment. Collectively, we created an innovative choose-your-own-adventure graphic novel for Instagram. Each week, followers were asked to write the narrative by choosing the next move of the characters, having a hand in shaping the brand story. We also produced the web experience of the adventure which displayed the long scroll version of the graphic novel.